Trace - provenance-journey-map Template

Hand-Embroidered Wool Cardigan

Provenance Journey

Provenance means the place of origin or earliest known history of something. Each of our garment comes with a QR code that shares the history, & journey of the garment. Each fabric has its own story from farm to fiber to yarn to fabric to finishing/dyeing and eventually garment making. Our aim is to be a fully traceable brand with tracing origins down to farm or seed level for each of our fabrics, with the exception of garments that intentionally use deadstock, & vintage textiles, contributing to waste reduction and circularity.

Premium merino wool sourced from regenerative family farms in Uruguay, where sheep roam freely on biodiverse grasslands.

RWS Certified

Wool fibers milled into fine suiting fabric at one of Italy's most renowned heritage mills in the Biella district.

OEKO-TEX Standard 100

Dyed and finished using low-impact processes at the same Italian mill, minimizing water usage and chemical runoff.

ZDHC Compliant

Hand-embroidered by multi-generational artisan families using the Aari technique — a centuries-old craft tradition.

Fair Trade Certified

Each piece undergoes rigorous quality inspection before being carefully packaged in recycled materials and shipped to you.

Raw Material

Uruguay

Premium merino wool sourced from regenerative family farms in Uruguay, where sheep roam freely on biodiverse grasslands.

RWS Certified

Spinning & Weaving

Biella, Italy

Wool fibers milled into fine suiting fabric at one of Italy's most renowned heritage mills in the Biella district.

OEKO-TEX Standard 100

Dyeing & Finishing

Biella, Italy

Dyed and finished using low-impact processes at the same Italian mill, minimizing water usage and chemical runoff.

ZDHC Compliant

Artisan Handwork

Lucknow, India

Hand-embroidered by multi-generational artisan families using the Aari technique — a centuries-old craft tradition.

Fair Trade Certified

Quality & Dispatch

New Delhi, India

Each piece undergoes rigorous quality inspection before being carefully packaged in recycled materials and shipped to you.

Farm

The journey begins at the source, where raw materials are grown, raised, or harvested. From regenerative wool farms in Uruguay to organic cotton fields in Texas.