Provenance Journey

Provenance honors the true birthplace and history of an object. We invite you to discover your garment’s farm-to-fabric lineage and connect deeply with the intentionality behind its creation.

Raw Material

Uruguay

Premium merino wool sourced from regenerative family farms in Uruguay, where sheep roam freely on biodiverse grasslands.

RWS Certified

Spinning & Weaving

Biella, Italy

Wool fibers milled into fine suiting fabric at one of Italy's most renowned heritage mills in the Biella district.

OEKO-TEX Standard 100

Dyeing & Finishing

Biella, Italy

Dyed and finished using low-impact processes at the same Italian mill, minimizing water usage and chemical runoff.

ZDHC Compliant

Artisan Handwork

Lucknow, India

Hand-embroidered by multi-generational artisan families using the Aari technique — a centuries-old craft tradition.

Fair Trade Certified

Quality & Dispatch

New Delhi, India

Each piece undergoes rigorous quality inspection before being carefully packaged in recycled materials and shipped to you.